Nick Lancaster

Co-FOUNDER, managing partner

Nick has shown a passion for building businesses as long as he can remember. Whether accelerating the growth of a local optometrist or implementing action plans as an executive at a 8 figure practice, it's always with a patient-centric approach. He can also bench press 5x more weight than Jeff.


Jeff Langmaid

Co-FOUNDEr, Managing partner

Jeff has worked in healthcare for over a decade as both a physician and executive at one of the largest spine practices in the world. He is the founder of one of the most respected brands in the conservative health care space, has authored books about practice growth, and spoken around the country about the intersection of research and marketing. He also seriously shreds on guitar.